Writing regular posts with tips and advice shows that you know what you’re talking about and can establish your company as a thought leader in your industry.
Updating your website regularly with fresh blog content can also help your site rank higher on Google, helping even more customers find you.
But how do you make sure you’re writing a good blog post that appeals to your target audience?
1. Know your audience
2. Plan before you write
3. Write a catchy headline
- A question
- ‘How to’
4. Write an engaging introduction
5. Use keywords
This will increase the chances of your blog ranking for these words on Google and help your target audience find it. Make sure you write a meta title and description for your post that includes relevant keywords.