You may be wondering about the way of doing business in Italy and if it’s compatible with, or similar to, UK business culture.
The way of doing business in the UK and Italy is actually more similar than you might think.
Italy ranks 17th out of 50 in Commisceo Global’s list of the easiest economies to do business in, not far from the UK which comes in at number 10.
This suggests both countries have relatively simple cultures for businesses to grow in.
Location and time zones
This means distances and time zones shouldn’t impede your ability to trade with Italy, speak to Italian clients or attend important meetings.
This suggests ideas about success are similar in both countries, which should make growing your business and making business connections easier. But bear in mind that these comparison scores may not necessarily be true of every part of Italy and everybody in Italy.
The key to business success
The way you conduct yourself, whether you turn up to meetings on time and what you wear may play some part in your success (just as it would in the UK). But it all comes down to having good business ideas, your USP, if there’s a market for your products or services and how well you communicate with your customers.
So how do you communicate well with Italian customers?
To make a connection with prospective Italian customers and influence their purchasing habits, you’ll need to speak their language, literally and metaphorically.
Using the same words and phrases your target market uses is a good place to start. To do this effectively, you’ll need to ask a professional Italian translator to translate your marketing materials, product information and business cards into Italian. A professional translator will convert your information into the local dialect and help you avoid any potential cultural stumbling blocks.
By translating your business and marketing information, you’re showing prospective customers you care about them. And respecting your customers is a huge part of successful business relationships, wherever you are in the world!
Want to know more about doing business in Italy? Check out my blog post on Italy’s consumer market.